This campaign was developed in partnership with the Dean of Students Office to demonstrate U-M’s awareness of the complex issue of freedom of speech, to educate and empower the university community with regard to free speech and to encourage civil discourse.
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Overall goal of the campaign getting people to be more mindful when having a discussion that might make them upset.
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High contrast, bold headlines draw the reader in. Each phase of the design evolves to place emphasis on positive behaviors. Even if someone is walking by, can get the primary message without having to read every word.
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This integrated marketing campaign included print and digital signage, campus displays, print collateral and a social media campaign across all university social platforms.
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AWARD WINNER:
CASE V Regional Awards: Gold Award, 2017, Teresa Du Bois Exline Award for Best Practices in Communications and Marketing
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