Planet Blue encompasses all sustainability projects conducted by students, faculty and staff at U-M. This body of work showcases the interactive annual report website and awareness campaign to position Planet Blue as an institutional priority, promote awareness on campus and highlight U-M’s sustainability goals in three key areas: research, education and engagement.
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Our primary objective was to elevate the home page by leveraging content from within site, giving users a high-level overview of important stories and guiding them further into the site.
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Utilized responsive design to optimize the viewing experience on mobile devices.
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This integrated marketing campaign included print and digital signage, campus displays, print collateral and a social media campaign across Planet Blue and U-M social platforms.
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AWARD WINNER
CASE Circle of Excellence Awards: Gold Award, 2013, Digital Annual Report
Silver Award, 2013, Individual Sub-Websites
Silver Award, 2013, Individual Sub-Websites
CASE V Regional Award winner: Gold Award, 2013, Best Individual Website and Annual Report • Silver Award, 2013, Best Website, Individual Page or Section • Silver Award, 2013, Best Annual Report • Silver Award, 2013, Teresa Du Bois Exline Award for Best Practices in Communications and Marketing
Educational Advertising Awards: Gold Award, 2013, Annual Reports
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