A campaign initiative to increase student awareness of campus resources with the goal of reducing sexual misconduct and providing support for survivors.
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Developed a 3-phased campaign with messaging around core goals and themes: 1) supporting survivors and confidantes, 2) educating bystanders, and 3) defining consent.
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Each phase of the campaign incorporated consistent elements, look and feel and color palette. The content followed the same overall tone, using both informative and compassionate messaging. The design was allowed to evolve over time as the series evolved while maintaining the original integrity of the initial concepts.
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This integrated marketing campaign included print and digital signage, campus displays, HTML emails, advertising, and print collateral, as well as a social media campaign across all U-M social platforms.
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AWARD WINNER:
Council for Advancement and Support of Education (CASE) National Awards: Silver Award, 2016, Best Practices in Communications and Marketing
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