This website sets the tone for all other websites associated with the University of Michigan. It embodies the fundamental aspects of the U-M Brand standards, including the look and feel, messaging and tone of voice, photography and color palette.
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Worked with UX experts on a usability study, surveys, stakeholder interviews, and focus groups. This research was crucial in setting the tone and direction of design and development of the site. Partnered with internal experts to ensure the interface design was accessible and compliant.
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Utilized responsive design to optimize the viewing experience on mobile devices.
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Design incorporates infographics, interesting typography and vibrant photography to further engage the user.
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AWARD WINNER
CASE V Regional Award winner: Bronze Award, 2014, Best Institutional Web Site
EduStyle Higher Ed Web Awards: Best Redesign, Judges Award, 2014
Educational Advertising Awards: Silver Award, 2014, Best Website